The right name is critical as it defines the whole development, it’s often the first introduction for any audience and can leave a lasting memory!
New naming strategies can be a challenge but also a great opportunity to create something unique and memorable within the market. Generating place names can open up a whole host of options and ideas, but we need to make sure they cover all aspects of the property.
Here’s a few questions that help us filter down the initial choices;
- Does it capture the long term vision of the development and can it stand the test of time?
- Is it considerate of the site location and surrounding area?
- Does it reflect the people/businesses looking to live or work within the space?
- Is it easily identifiable and memorable?
- Is it unique amongst the competition?
- Does it capture the heritage of the building if being repurposed?
The search for, registration and purchase of any names also need to be questioned;
- Will the name be available to purchase as a web domain?
- Are the same social handles available across all required social media platforms?
The process of identifying viable place names should consider all the above questions. Having examined the pros and cons of each option and deciding which one aligns the space best you’ll create a strong framework for the brand concept to prosper.
It could open the door for some unusual and interesting ideas that sets it apart from competing schemes with the added confidence that it’s also the right choice for your development!
